Creating a lifestyle of balance and strength

I’m Kelly Gulbrandsen, and I’m so glad you’re here! With over 20 years in the fitness industry, I’m a business owner, wife, mother of three, and co-creator of Sweat.Love.Soul. My journey is about exploring possibilities with confidence, and I believe in finding peace through strength.

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My Philosophy

My approach to fitness is not just about pushing limits but embracing a holistic and mindful way of living. I aim to redefine the “fitness influencer” image by sharing authentic and thoughtful insights into strength and serenity.

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Strength

You are capable of more than you know. I believe in harnessing inner strength to overcome challenges and achieve your fullest potential. Every movement is a step towards a stronger, more resilient you.

Balance

Celebrate where you are right now. Balance is essential in all aspects of life, and I encourage you to find harmony between your fitness goals and daily living. Embrace the journey and appreciate every single moment.

Healing

Find peace within your body. My approach to fitness includes nurturing both the body and mind, promoting healing from within. We’re also proud benefitting partners of Children’s Hospital Colorado, having donated $15,000 to date.

Spirituality

Align yourself with your greater purpose. Spirituality is at the core of our philosophy, helping you connect with your deeper self. Through fitness and mindfulness, we aim to guide you towards a life filled with purpose and meaning.

Flexibility

Find comfort in discomfort. Flexibility goes beyond physical stretching. It’s about adapting to new challenges and finding ease in the process. Embrace change and grow with each experience, both on and off the mat.

Mindfulness

Live in the moment—and enjoy every second. Mindfulness is about being present and fully engaging with each activity. Through Sweat.Love.Soul, I encourage you to savor the journey, making each moment count in your path to wellness.

Let's team up!

I love to partner with brands I genuinely believe in, whether it makes life easier or more enjoyable. Through my online platforms, app, and Pilates studio, I am redefining what it means to be a fitness leader, sharing life unfiltered and inspiring others to find strength and serenity.

My Instagram is trusted because it’s 100% true to my voice. My community has been with me through it all—from my early days as a Pilates instructor to creating a thriving fitness brand, and balancing life as a dedicated mom.

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The Stats

128k+
Followers
1.1M
Reach
4k-6k
Per Story Frame
1
Average Posts per day
35-44
Age of most followers

Recent Sponsors

Nakano Knives
Saie Beauty
Armra Colostrum
Jane Iredale Makeup
Atlas Coffee
Zelus Fitness
Ready athlete for Ready Nutrition

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Testimonials

"Kelly's Pilates instruction reaches unparalleled heights. She effortlessly attunes to my body, understanding its needs with precision. My strength and flexibility have soared since I began working with her. This transformation has reshaped my approach to exercise entirely.

Kelly has not only educated me on control and focus but also instilled a deep sense of compassion for my body, empowering me to move with newfound freedom, particularly in my hips. Her profound understanding and fervor for functional fitness undoubtedly position her as the foremost expert in her field. Kelly, thank you for being an invaluable resource for both my family and me. I eagerly anticipate every session with you!"

"Transformational and Empowering! I am grateful to Kelly for sharing her incredible knowledge in how one’s mind and body work together to help make sustainable changes in everyday life.

Not only has she has given me the motivation and tools to heal and strengthen as an individual she never misses a moment to make your smile or laugh even at 6:00 a.m."

"I have been training with Kelly Gulbrandsen for over 20 years. She is the consummate professional specializing in the physical well-being of her clients.


Kelly studies her craft and maintains her status as one of the best practitioners in the Country. She is certified in several forms of training—especially in Pilates---and has often trained the trainers. She is one of the most sought-after in her craft. Her clientele includes many professional athletes.

For me she is always pushing not just the physical well-being but also the mental side of life as well. I feel great for someone who’s 68 and know that with her help I will be able to maintain my wish to do everything I want to. I also get some great ideas regarding nutrition which rounds out the full-body needs."

“I confess. It took me 4 straight days to get over Leg Day. So this Bodyweight workout was right on time! It was hard work, but not ‘risky’ movements. I loved it.”

“Wow. 36 workouts!! I did it!! The last 12 weeks have been the best way to kickstart 2023. What I continue to learn about my fitness capacity with Juli (and Kelly!) has been transformative over the last 2 years. THANK YOU for this incredible program. It has created so much depth in my programming. I am so grateful for you both!!”