Discover peace through strength

Sweat.Love.Soul is a fitness brand by Kelly Gulbrandsen that helps you find yourself through movement.

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Seek progress, not exhaustion

I've helped thousands of people to celebrate their bodies. My approach is deeply rooted in the belief that fitness is more than physical—it's a pathway to inner peace and balance.

I want to help people everywhere feel at home in their bodies, where fitness converges calmness and power. Between my online communities, app, Pilates studio, and more, I'm redefining what it means to be a fitness leader.

  • Fitness App

    Workout with me in one-of-a-kind programs that merge strength training, Pilates, and cardio.

    Join the fun
  • Social media

    Join me and my community of 120k+ on Instagram, where I share workouts and mindfulness tips.

    Let's Connect
  • Apparrel

    Sweat.Love.Soul apparel helps you feel good while doing good.

    Browse the shop

Recent posts

My Instagram is where I provide daily inspiration for people who want to move and love their bodies.

Meet the Creator

Hi! I'm Kelly Gulbrandsen. I'm a fitness studio owner, content creator, apparel design, and the brains behind Sweat.Love.Soul.

About Kelly

Our Values

Strength

You are capable of more than you know.

Balance

Celebrate where you are right now.

Healing

Find peace within your body.

Spirituality

Align yourself with your greater purpose.

Flexibility

Find comfort in discomfort.

Mindfulness

Live in the moment—and enjoy every second.

Shop the collection

My latest Sweat.Love.Soul drop is here! Enjoy my comfy apparel.

Testimonials

"I have been training with Kelly Gulbrandsen for over 20 years. She is the consummate professional specializing in the physical well-being of her clients.

Kelly studies her craft and maintains her status as one of the best practitioners in the Country. She is certified in several forms of training—especially in Pilates---and has often trained the trainers. She is one of the most sought-after in her craft. Her clientele includes many professional athletes.

For me she is always pushing not just the physical well-being but also the mental side of life as well. I feel great for someone who’s 68 and know that with her help I will be able to maintain my wish to do everything I want to. I also get some great ideas regarding nutrition which rounds out the full-body needs."

"I have been with Kelly over five years and I believe she is one of the best in her field.  Kelly receives ongoing education and training which shows in her knowledge of the body and creation of movement.  She genuinely listens to her clients, she observes what the body is doing and addresses the individual — no two sessions are the same.  I have no idea how, day after day, she can tailor each session to each client.  She is frickin brilliant! 

She works through physical issues and obstacles and will not allow you to think negatively of yourself, or your Pilates practice all while challenging you to be your best self in and out of the studio.  I leave every session feeling both physically and mentally amazing.   Thank you Kelly!!"

"Working with Kelly has revolutionized my lifestyle. Her knowledge of the human body and how to move has alleviated all kinds of body aches and pains. This is on top of the peaceful and positive mindset she models for all of her clients.

Before Kelly, you wouldn’t catch me dead waking up at five or six a.m., but her Pilates and weights workouts have made me excited to exercise again."

"For the first time in my life I went for my sisters Pilates class I was very excited and scared to try this for the very first time She started the class / group with talking and explaining what we were about to do for the next hour. And that is great, then you know what to expect.

After a couple of minutes into the class I was like…. You are ABSOLUTELY amazing I just want to video this class, let the world know how incredible she is with people. The way she is, talks and explains everything to everyone. I was amazed and proud. Blown away with her words and expressions, showing us how to do everything right my best experience so far with the one and only Kelly Gulbrandsen "

“Wow. Fire. This is exactly what I was looking for! I’m not gonna lie - - it was hard! And I liked it!”

“First Day back after vacation! Can’t wait to feel the sore tomorrow 💪”

“Great change of pace after 12 weeks of heavy push pull workouts!”